Oct 12 2005
Announcing the Video iPod
Today, Apple announced the video iPod. The new video iPod has a 2 1/2-inch color display and is an update of the classic white iPod, Jobs said, in the event the company had dubbed “One more thing” on its invitations. This is the second time in a few months that Apple has added to its line of iPods, first with the iPod Nano, and with this. At the event, Apple said that it couldn’t make enough Nano to meet demand.
Apple has sold 28.2 million players since their launch. The iPod is the best-selling music player in the U.S., accounting for 72 percent of all devices sold according to the NPD Group. Apple’s nearest rival, SanDisk Corp., captured a 5 percent share.
The company gets about a third of its sales from the iPod and sales of music through its iTunes online store. Apple said yesterday that iPod shipments reached a record 6.45 million units, short of the 6.7 million to 8.5 million analysts anticipated and prompting a drop in the shares today.
The newest iPod fleshes out a full line of the players, which now includes the iPod nano, the iPod shuffle, the iPod Photo, the U2-branded iPod, and now one capable of playing U2 music videos as well.